Clients and ad units

Clients lists every client of your networks with the numbers you need to decide which one to look at first. A client is a child publisher you manage through Multiple Customer Management (MCM), or the network itself when it has no partners. The client page shows the last 28 days of that client and each of its ad units.

How it works

Numbers come from Google Ad Manager reports and follow the period you choose, like the Panel.
Loss is the estimated loss against the portfolio, the same formula as on the Panel: normal revenue times the portfolio index, minus real revenue.
Ad units of a network that are not linked to any partner are grouped under the network itself, shown as Network (no partner). Apps and Global units without a partner have their own groups: Apps without a partner and Global without a partner.
By default the list shows only monitored clients. Turn on Show unmonitored apps and clients to see the others.

What you see

Filters

Filter	Options
Search clients	Part of the client name.
Period	The same options as the Panel.
Network	All networks or one network.
Group	All groups, GCPP or Own networks. Appears only when the organization has the GCPP network connected.
Origin	Brazil (the default) or Global.
Status	All statuses, Below normal or With a problem.
Sort by	Estimated loss (the default), Revenue, Variation, Requests variation, Fill rate variation, eCPM variation or Name.

Columns

Column	What it shows
Client	The client name and its network. When unmonitored clients are shown, it says Monitored or Not monitored.
Revenue	Revenue in the period. Estimated on Today.
Variation	Revenue against normal.
Requests	Variation of ad requests against normal.
Fill rate	Variation of the fill rate (impressions divided by requests) against normal.
eCPM	Variation of the eCPM (revenue per thousand impressions) against normal.
Loss	Estimated loss against the portfolio.
28 days	A small chart of the client’s revenue in the last 28 days.
Incidents	How many incidents of the client are Open or Seen.

When a cell has no value, it says why: No history, No estimate or No hourly revenue. The list shows 50 clients per page, with the page numbers under it. Click a column title to sort by it (again to reverse), or drag the line between two titles to change a column’s width.

Client page

Select a client to open its page. It always covers the last 7 days or the last 28 days, regardless of the period of the list.

Revenue, Last 7 Days: total revenue against the expected value.
Estimated Loss, Last 7 Days: expected revenue adjusted for the market, minus real revenue.
Expected, Last 7 Days: the median of the same weekday in the 3 previous weeks.
Client Revenue, Last 28 Days: daily revenue against the expected value of each day.
Requests and Impressions, Last 28 Days: daily requests and impressions across the client’s ad units.
Ad Units: each ad unit with Format, Revenue 7d, Variation, Requests 7d, Fill rate and Status. The name opens the ad unit in Google Ad Manager. The table shows up to 100 ad units.
Incidents: the client’s incidents with type, severity, ad unit (or Whole client), start, estimated loss and status.

Owners and Administrators also see the Monitored switch, which turns monitoring of this client on or off.

Ad unit status

Status	Rule
Zeroed	In the last 3 days, revenue was below 2% of expected, with expected at least R$ 5 per day.
Dropped	The 7-day variation is -50% or lower.

These statuses describe the last days of each ad unit. They are not incidents and do not send alerts. Alerts come from the detection rules.

FAQ

How does Stealth decide the format of an ad unit?

From words in the ad unit name, such as TOP, STICKY, INTEXT or VIDEO. A name with no known word is classified as Other. See Formats.

Why does a client appear with the name of my network?

Ad units that do not belong to any partner are grouped under the network itself, shown as Network (no partner).

Get started

Screens

Detection

Alerts

Account

Reference