Health

Health lists the problems in the setup of your Google Ad Manager (GAM) networks that cost revenue now, or will from a known date: a demand channel that stopped, a sponsorship ending with no renewal, a partner account that is not ready, a site missing its ads.txt line. It is for the team that runs the networks day to day. Stealth reads GAM once a day for these checks and never changes anything there.

How it works

Findings

A finding is one problem with one subject: a client, an ad unit, a line item, a header bidding set, a site or the whole network. When the same problem reaches many ad units, it stays one finding, and the ad units are listed inside it. A finding opens when a check sees the problem and closes on its own when a later check sees it gone. Every finding says what happened in one sentence, with the numbers behind it, and what to do next in GAM.

Losing and at risk

• Losing: revenue lost now, per day. For example, a demand channel that stopped for a client shows what it used to earn per day.
• At risk: revenue per day that will be lost from a date if nothing changes. For example, a sponsorship that ends on Friday with no renewal in GAM.

Both are estimated from the network’s own GAM data, usually the median of the last 7 complete days, and the finding says how. Some checks have no amount (a line item with missing creatives, for example). They show their deadline or since when they are open instead. The severity follows the amount: Critical from R$200 per day, **Attention** from R$ 50 per day, Light from R$ 10 per day. Networks in other currencies use equivalent amounts. A finding without an amount has a fixed severity per check.

The four groups

Checks use complete days only. A day with no data is never read as zero. When a network’s traffic on a day is far from usual (more than double or less than half), the checks that depend on traffic wait for a normal day, and a banner says so.

Not checked and Not checkable

• Not checked: the check did not run today yet, or its data was not complete. It runs again on the next day.
• Not checkable: the check cannot run on this network. GAM refused the read, the check does not apply to this kind of network (ads.txt and site approval on an MCM parent, for example), or there is not enough history yet.

Neither one ever closes an open finding. Only a check that ran normally can say a problem is gone.

Open incidents

Incidents and Health answer different questions: an incident is a drop happening now, in hours, and Health is the setup behind it. When an open incident covers the same client and the same kind of cause, the Health finding is marked Open incident, does not alert and is left out of the money on the Panel card. The incident page then shows the finding as Likely cause (Health). Health shows open incidents as one line with a link to Incidents.

Marks

Anyone in the organization can mark a finding. Changing a mark another member set needs an Owner or an Administrator. Each mark can be undone right after it is saved.

Alerts

Health alerts only when something changes: a new finding, one that got worse, or one marked Fixed that is still there. Marked findings and findings covered by an open incident never alert. Muting a network, a client or an ad unit in the Control Center also mutes its Health findings. Health never sends webhooks. See Email and in-app notifications.

What Stealth cannot see

GAM does not expose some problems through its API, so they never appear here: policy center issues, sellers.json, tag and page errors, bidder timeouts and viewability by placement.

What you see

Open Health in the sidebar, under Incidents. Under the title there are four tabs with counts:

• Needs action: open findings at Attention or Critical, most urgent first.
• Watching: Light findings, marked findings, and findings found on the first check that are worth little.
• Closed: findings closed in the last 30 days.
• By client: one row per client with the state of each group (OK, the number of findings, Not checked or Not checkable), clients with findings first.

With more than one network, a filter chooses the network. Banners at the top say when a network cannot be read, when its data is still arriving or when its checks are on hold. Each row shows the subject, what happened, the impact (losing, at risk or the deadline), the severity, how long it has been open and its mark. Click the name to open the finding. N direct line items end this week opens every direct line item that ends in the next 7 days, for information. The ones at risk also appear as findings.

Finding page

The page has the sentence of what happened, the impact with how it was estimated, the severity and since when it is open. Then:

• What to Do: the next step in GAM, with its menu path. For ads.txt, the exact line to add, ready to copy, and Check again to read the file again.
• Mark: the marks above.
• Affected Ad Units: the ad units this finding reaches. Each one opens its ad unit page.
• How to check in Google Ad Manager: the report or the screen that shows the same numbers, with dates in the network’s time zone.
• The history of the same problem, every mark, and the linked incidents and Opportunities items.

Panel card

The Health & Prevention card on the Panel shows how many findings need action, the money losing per day and the deadlines this week, the three most urgent findings and one line for open incidents. See all in Health opens this screen.

FAQ